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CONAGRA
GLUTEN FREE PRODUCT LIST
ConAgra MillsŪ Introduces Two New Flour Innovations
Taking cues from growing trends in gluten-free eating and consumers'
desire for more authentic, ethnic flavors, ConAgra Mills introduced two
new flours at the Institute of Food Technologists (IFT) Annual Meeting
and Food Expo in Anaheim, Calif., in June.
Gluten-Free Foods That Look and Taste Like Wheat Products
Leveraging its portfolio of naturally gluten-free Ancient Grains,
ConAgra Mills has developed a gluten-free, all-purpose multigrain flour
under its Eagle MillsŪ brand.
The gluten-free market has seen an explosion of growth over the past
several years, with sales of gluten-free food and beverages expected to
reach $2.6 billion in 2012, up from $580 million in 2004. The Gluten
Intolerance Group of North America (GIG) reported that roughly 15
million Americans are seeking gluten-free foods to cope with celiac
disease and other gluten sensitivities.
ConAgra Mills' new flour represents a nutritional and quality
breakthrough for manufacturers of gluten-free products, many of which
lack fiber, B vitamins and other important nutrients.
Eagle Mills All-Purpose Multigrain flour is an all-natural whole-grain
blend of ConAgra Mills' Ancient Grains flours — amaranth, millet,
quinoa, sorghum and teff — as well as brown rice and tapioca starch.
The gluten-free flour contains five of the six grains dubbed the "super
six," by Melinda Dennis, nutrition coordinator at the Beth Israel
Deaconess Medical Center Celiac Center, for their high vitamin and
fiber content. The proprietary blend was formulated to achieve optimal
texture, flavor, appearance and functionality in a variety of popular,
grain-based foods.
Tasting What Matters
In addition to getting high marks for nutrition, the new Eagle Mills
flour gives commercial bakers, food manufacturers and foodservice
operators the ability to create gluten-free foods that look and taste
great, a welcome relief for gluten-free consumers.
A March 2009 survey conducted by GIG and TastesLikeRealFood.com
revealed that gluten-free shoppers are dissatisfied with the quality of
gluten-free food available in retail stores, citing 71 percent of
respondents agreeing that good-tasting, gluten-free foods are hard to
find, with 79 percent admitting they've wasted a lot of money on
gluten-free foods that didn't taste good.
Focus groups conducted by ConAgra Mills in June 2009 pitted the top two
selling gluten-free breads against bread made with the new Eagle Mills
gluten-free flour. The bread made with the new Eagle Mills flour was
the hands-down favorite in flavor, texture and appearance — a
"milestone" for gluten-free consumers, said Mike Veal, vice president
of Marketing.
"The new Eagle Mills gluten-free flour is truly a breakthrough for the
gluten-free market in taste and nutrition," he said. "Its versatility
can be leveraged across a range of products, such as bread, tortillas,
muffins, cereals, cookies, snacks and pasta. The new formula optimizes
the unique properties of each of the Ancient Grains to deliver
exceptional flavor, texture and baking performance. Developing the
formula was no easy task."
Getting Real With Indian Flatbreads
ConAgra Mills also unveiled Mumbai Gold™ Fresh Chakki Atta at the IFT
show. This all-natural flour is made with specially selected durum
wheat, milled to match traditional Indian specifications for taste,
texture and functionality in a variety of flatbreads.
Growing interest in authentic, ethnic food is bringing flatbreads to
mainstream menus, bakeries and grocery products. Restaurants of all
types are seeing a surge of interest in flatbread menu choices, and the
number of new flatbread products introduced in retail stores grew from
five in 2005 to 26 in 2008.
Veal pointed out that most of the current flatbread offerings in retail
stores aren't made with traditional Indian flour and lack the
authenticity that can be achieved using the new Mumbai Gold Fresh
Chakki Atta.
"Mumbai Gold Fresh Chakki Atta will help food manufacturers make the
next wave of Indian flatbreads more authentic and better tasting on a
national scale," he said.
The next step for the Mills team is to continue building industry
awareness of its two new breakthrough flours and supporting
manufacturers in the development of new products.
Sources: Packaged Facts, "The Gluten-Free Food and Beverage Market:
Trends and Developments Worldwide, 2nd Edition," April 2009;
TastesLikeRealFoods.com.
updated
April 2010